stages of digital transformation

Different Stages of Digital Transformation

What are the different stages of digital transformation? What is it all about? To know more about that, you should read this article until the end.

What is digital transformation?

Digital transformation (dx) is a phenomenon nowadays. Many organizations have realized that they have to change their business model to remain competitive in the digitized world. The thing is that it’s not only about the new technologies but also about the new ways of doing things. Digitalization affects all industries, so there are no exceptions. Organizations have different ways of dealing with this phenomenon. Some of them adopt new technologies immediately, while others are more cautious and wait for some time.

Different Stages of Digital Transformation

Discovery

In the first stage, the main task here is to identify the needs of your customers and build a strategy based on those needs. In order to do this, you have to do a lot of research and talk with your customers directly. In this way, you will be able to figure out what they want from your organization and create a strategy based on that information. It’s essential to take into consideration that your customers have different preferences – some of them prefer Google, while others prefer Facebook – so you have to find out what they’re going to use. In order for your business model to be effective, you’ll need a basic strategy built on customer knowledge.


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Experimenting

In this stage, you have a chance to test various ways of achieving success. You can try various channels and see which one works best for your organization. Of course, there will be some trial and error involved in this process because there is no single way of adapting to new circumstances. It will be up to you which channels you’re going to choose – maybe social media or maybe mobile apps – but it’s up to you to decide how to do it. It’s also in this stage that you can evaluate customer feedback and see how they’re responding to your adaptation.

Transformation

This is the stage in which you make the most drastic changes. If you decide to adopt new technologies, this is when you do it. For example, if you decided to create an online store for your business, this is when it’s going to be created. You can also optimize your business model in this stage. For example, if you found out that social media works best for your business, you can start using it more actively. At the same time, there are technologies that are not necessarily related to the internet that can help you with your business model adaptation.

Optimization

Your business model will already be adapted and optimized by now, so there’s no need to make major changes. In this stage, your main task will be to maintain the results of your work and keep doing what you’re doing. In other words, the goal here is to keep up with everything that happened in the previous stages and keep doing what’s working. 

Sustaining innovation

A stage in which you should continue working on improving your business model because things never stay the same for a long time. When a new technology appears or a new trend becomes popular, you should adapt to it as quickly as possible because this will help increase your chances of success.

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